How WarmupIP Increased Policy Renewal Rates for a Leading Insurance Firm How WarmupIP Increased Policy Renewal Rates for a Leading Insurance Firm
- Industry : Insurance
- Use Case : Sending automated policy renewal alerts
- Segments : Life, Health, and Auto policyholders
- Problem : Policyholders weren’t receiving renewal alerts, resulting in lapsed coverage and customer churn.
- Industry : Insurance
- Use Case : Sending automated policy renewal alerts
- Segments : Life, Health, and Auto policyholders
- Problem : Policyholders weren’t receiving renewal alerts, resulting in lapsed coverage and customer churn.
The Challenge :
The insurer sent daily policy renewal notices and payment reminders, but inbox placement issues led to:
- <7% open rate
- Massive drop in timely renewals
- Increased call center load to follow up on lapsed clients
- Google and Outlook flagged their domains due to sudden volume spikes
How WarmupIP Helped
WarmupIP deployed a multi-domain warming strategy across the client’s transactional and promotional emails.
Solution Highlights:
- Warmed up 10 sender domains + fallback IPs
- Connected to our 100,000 mailbox warmup grid
- Integrated human seed interaction for engagement signals
- Enabled smart ramp-up aligned with renewal cycles
👉 See our seed hosting system: warmupip.com/host-your-seeds
The Results
Results After 6 Weeks:
| Metrics | Before WarmupIP | After WarmupIP (3Weeks) |
|---|---|---|
| Open Rate | 6.4% | 41.7% |
| Click Rate | 1.1% | 11.3% |
| Inbox Rate (Gmail) | 9% | 93% |
| Monthly Policy Renewals | 11,000 | 27,400+ |
| Client Retention | +12% | +36% post-warmup |
Real Campaign Example
“Your Policy Ends in 3 Days – Renew Online Instantly”
The Results
- Inboxed to 320,000 policyholders
- 41% Open Rate
- 36,000+ users clicked through
- 16,000+ same-week renewals
Client Feedback
“We thought our domain was blacklisted forever. But WarmupIP fixed it and helped us double our renewals in less than 60 days.”
— CTO, Leading USA Insurance Provider
Ready to Rescue Your Renewal Rates?
Visit: https://warmupip.com
Book a call with Nagi Reddy: https://calendly.com/warmupip/30min
